Hey Dolls,
Summer is just around the corner and it's time to refresh your swimwear collection with the latest trends that are making waves in 2024. Whether you're lounging poolside or hitting the beach clubs, these four key trends will ensure you're not just stylish but also making a statement!
1. Sustainable Swimwear - Something we like to call 'Eco-Chic':
In 2024, sustainability isn't just a buzzword; it's a lifestyle. Embrace eco-chic with sustainable swimwear options that prioritize both style and the planet. Look for brands using recycled materials, such as regenerated nylon or polyester made from ocean plastic. Not only are you reducing your carbon footprint, but you're also supporting brands that are committed to environmental stewardship. As you know, at Dolly Lullah we are a small, independent brand that focuses on slow fashion. Our collections are made in smaller quantities with higher-quality fabrics made to last. Our swimwear will see you through multiple summers reducing your consumer waste. Unlike fast fashion brands, our designs are made to last years - not months. Our beautiful packaging products such as mailing bags, tissue paper and thank you cards are also made of recycled consumer waste and are 100% recyclable.
2. Bold and Beautiful Prints:
Make a splash this summer with bold and beautiful prints that demand attention. From vibrant florals to abstract patterns, there's a print to suit every personality. Experiment with tropical motifs for a fun and playful vibe, or opt for a stylish geometric design for a modern twist. Whatever your preference, don't be afraid to go big and bold with your swimwear this season! Check out our Alessandra collection for the prettiest Italian inspired print.
3. Cut-Out One Pieces:
Elevate your swimwear game with cut-out one pieces that strike the perfect balance between sexy and sophisticated. Whether it's a daring plunge neckline or strategically placed cut-outs along the waist line, these swimsuits are sure to turn heads. Not only do cut-out one pieces offer a fashion-forward look, but they also provide a flattering silhouette that accentuates your curves in all the right places! Our Best selling Amari swimsuit fits this description perfectly.
4. Textured Fabrics:
You already know our LOVE for textured fabrics! Texture is the name of the game in 2024, with swimwear designers experimenting with a variety of fabrics to add visual interest and dimension to their pieces. From ribbed knits to crochet detailing, textured fabrics add a tactile element to your swimwear ensemble. Not only do they look chic, but they also provide subtle coverage and support for all-day comfort. A favourite textured bikini of ours is the Broderie Anglaise Dolly Bikini - not only is she super supportive and eye-catching, she's also super girly and chic!
To summarize, whether you're lounging poolside or dancing the night away at the beach clubs, these four swimwear trends are guaranteed to make a lasting impression in 2024. So go ahead, embrace sustainability, unleash your inner fashionista with bold prints, dare to bare with cut-out one pieces, and add some texture to your swimwear game. Here's to a stylish and unforgettable summer ahead!
Love Laura,
Founder of Dolly Lullah