Our Story

Beautiful luxurious swimwear with an affordable price tag.

British Swim, Luxury without the price tag £.

Welcome to Dolly Lullah, where passion meets creativity to bring you luxurious swimwear without the hefty price tag. At Dolly Lullah, we believe in celebrating individuality through unique prints, textures, and bold designs that exude confidence and style. Our core values revolve around delivering impeccable fit, figure-enhancing cuts, and ensuring every piece makes you feel like the best version of yourself.

 

Meet Founder

Laura 'Lulu' Jarvis

Pink bikini set with matching skirt on the beach

 

Laura's journey into fashion was somewhat unusual. With a natural passion for creativity that transcended the confines of the Law Degree she was studying, she discovered her love for design and a burning desire to learn the art of sewing - more specifically creating her own swimwear. The swimwear she found herself drawn to was never within her price range so she decided she would create her own with the help of her seamstress mother. With newfound skills and boundless enthusiasm, she delved into the world of swimwear, crafting bikini's that reflected her vision of beauty and style.

As she shared her creations on Instagram, the response was overwhelming. Influencers and fashion enthusiasts alike were drawn to the uniqueness of the designs, and soon, her creations caught the eye of major publications, including The Daily Mail and featured on various TV shows such as The only way is Essex and Absolutely Ascot. What started as a creative outlet quickly blossomed into a burgeoning business, fueled by the love and support of a growing community.
Upon completing her Legal studies, her heart remained steadfast in the world of fashion and design so she made the decision to turn her passion into her profession, dedicating herself wholeheartedly to the pursuit of creating exquisite swimwear and resort wear for women everywhere.
Join us as we continue to redefine luxury swimwear, making it accessible to all who seek individuality, style and a touch of extraordinary. 
Thank you for choosing Dolly Lullah to accompany you on your journey to sun-soaked adventures and unforgettable moments!
With love, always x